PR and Marketing Manager

Job Responsibilities:

• Develop and implement strategies to establish, maintain, and enhance the clinic’s brand image;
• Prepare comprehensive marketing plans and execute targeted campaigns to promote services to specific audiences;
• Work with digital marketing tools and actively manage social media accounts;
• Ensure regular updates of content on the hospital’s official website;
• Build relationships with media outlets, write press releases, and coordinate interviews and media appearances;
• Manage internal communication channels, including the distribution of informational materials for doctors and staff;
• Oversee the creation of brochures, booklets, posters, and other promotional materials aimed at strengthening brand awareness and reaching target patients;
• Plan and execute public and scientific events such as conferences, seminars, health awareness days, blood donation campaigns, etc.;
• Organize and manage official openings, meetings, image-building events, and corporate social responsibility (CSR) projects;
• Prepare and disseminate educational content aimed at increasing patient awareness and satisfaction;
• Provide regular reports to hospital management on all PR and marketing activities;

Requirements:

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field;
• Minimum 5 years of relevant work experience (experience in healthcare, education, or similar service sectors is an advantage);
• Fluent in Azerbaijani (excellent written and verbal communication, grammar, and writing style);
• Proficiency in English and/or Russian (fluency in verbal communication is required);
• Solid theoretical and practical knowledge in marketing and brand management;
• Understanding of marketing strategies and principles specific to the service sector, particularly healthcare;
• Ability to develop positioning strategies and communication plans tailored to target audiences;
• Proficiency in digital marketing tools and platforms;
• Basic understanding of content planning and design (copywriting, brand visuals, content strategy, etc.);
• Skills in crisis communication and handling negative feedback on social media;
• Experience in building media relations and strong public communication initiative;
• Event planning, organization, and management skills;
• Ability to communicate clearly, professionally, and ethically in both written and verbal formats.

Interested candidates should send their CVs to [email protected] with the subject line “PR Manager”.

Note: Only candidates who meet the requirements will be contacted.